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Lion Pose

Sponsored · Exhibit 01 · Night Serum Menu

Four acids walk into a night serum. One jelly comes out.

UNSPOTTED 4X® Acid Jelly Night Serum blends a 15% mix of Azelaic, Glycolic, Lactic and Tranexamic Acids. It reduces the look of hyperpigmentation and dark spots while exfoliating skin. Size: 1 fl oz / 30 mL.

Meet our night jelly, UNSPOTTED 4X®.

Dark spots, four acids, one jelly

UNSPOTTED 4X® Acid Jelly Night Serum

  • Azelaic acid
  • Glycolic acid
  • Lactic acid
  • Tranexamic acid
UNSPOTTED 4X® Acid Jelly Night Serum

LIONPOSE.COM

UNSPOTTED 4X® Acid Jelly

Shop Now
Format
Menu-card split, product photo
Persona
Someone with old breakout marks who wants a night step
Reason to buy
Clinical dark spot results
Funnel stage
Top of funnel
Product
UNSPOTTED 4X® Acid Jelly Night Serum
Lands on
Landing page

Why it should work. The four acids are the product's own story and make a clear, specific opening for a cold audience.

Tests. Whether naming the acids beats a results-first hook.

Lion Pose

Sponsored · Exhibit 02 · Everything Bundle Seal

Three products and a tote, $40 lighter on your cart.

The Everything Bundle packs an AHA Serum, SPF, Peptide Cream and a Tote. Was: $197. Now: $157. That is $40 OFF the whole routine, plus Free Shipping over $75.

One order. Serum, SPF, cream and tote.

*EVERYTHING BUNDLE* AHA Serum, SPF, Peptide Cream & Tote ($40 OFF!)
$40 OFF 3-PRODUCT BUNDLE

$40 off the whole routine

Was: $197 Now: $157

LIONPOSE.COM

The Everything Bundle

Shop $40 off
Format
Offer on product photo
Persona
Routine shoppers who want serum, SPF and cream together
Reason to buy
Bundle savings
Funnel stage
Bottom of funnel
Product
*EVERYTHING BUNDLE* AHA Serum, SPF, Peptide Cream & Tote ($40 OFF!)
Lands on
Landing page

Why it should work. A real, current offer over the bundle photo gives a warm visitor a reason to act.

Tests. Offer-first creative against product-first creative at the bottom of the funnel.

Lion Pose

Sponsored · Exhibit 03 · Unghosted Trio

Mineral SPF that skips the ghost.

UNGHOSTED™ Sheer Tinted 100% Mineral SPF 42 with Squalane uses 15% Super Zinc® Non-nano Zinc Oxide, the sheerest form of zinc oxide that minimizes white cast and is reef-safe. Size: 1.7 oz / 50 mL.

Zinc, but make it sheer.

Sheer tint

Sheer tint

Super Zinc®

Super Zinc®

Reef-safe

Reef-safe

No ghost. No white cast.

Size: 1.7 oz / 50 mL

LIONPOSE.COM

Unghosted Mineral SPF 42

Shop Unghosted
Format
Three-photo collage
Persona
Anyone tired of chalky mineral sunscreen
Reason to buy
Sheer mineral SPF
Funnel stage
Middle of funnel
Product
UNGHOSTED™ Sheer Tinted 100% Mineral SPF 42 with Squalane
Lands on
Landing page

Why it should work. White cast is the main objection to mineral SPF, and the product name already answers it.

Tests. Objection-led hook for an SPF audience.

Lion Pose

Sponsored · Exhibit 04 · Melt Ingredient Chips

A balm that turns into milk the second water hits.

PEP MELT is a nourishing balm-to-milk cleanser: a rich balm that turns into a silky cleansing milk with water. Peptides, ceramides, colloidal oatmeal, hyaluronic acid. 100% vegan ingredients.

Cleanser first. Everything else second.

PEP MELT Cleansing Barrier Balm
Balm in. Milk out.
  1. 1Peptides
  2. 2Ceramides
  3. 3Colloidal oatmeal
  4. 4Hyaluronic acid

LIONPOSE.COM

Pep Melt Cleansing Balm

Try Pep Melt
Format
Product photo, ingredient chips
Persona
Makeup and SPF wearers who dislike dry, stripped skin
Reason to buy
100% vegan ingredients
Funnel stage
Top of funnel
Product
PEP MELT Cleansing Barrier Balm
Lands on
Landing page

Why it should work. The balm-to-milk change is visual and easy to grasp in one frame.

Tests. Ingredient chips as the lead for a new product.

Lion Pose

Sponsored · Exhibit 05 · Pep Talk Hero

145 reviews. One cream. Your barrier's pep talk.

A rich, noncomedogenic moisturizer with ceramides and vegan BIO-Placenta peptides that cares for the skin barrier, calms redness, and hydrates dry skin. PEP TALK™ comes in Size: 1.7 oz / 50 mL.

A pep talk for dry skin days.

PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex
A pep talk for your barrier

145 Reviews

Rated 4.6 out of 5 stars

LIONPOSE.COM

PEP TALK™ Barrier Cream

Shop Pep Talk
Format
Product hero
Persona
Dry-skin shoppers who read reviews before buying
Reason to buy
Reviews that add up
Funnel stage
Middle of funnel
Product
PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex
Lands on
Landing page

Why it should work. The largest review count in the catalog is the strongest proof the brand has.

Tests. Review count as the headline against a benefit headline.

Lion Pose

Sponsored · Exhibit 06 · Placenta Facial Duo

Two steps. One serum, one cream, one glow.

THE PLACENTA FACIAL is our viral two-step skincare set (UNSPOTTED 4X® & PEP TALK™) designed to visibly brighten the complexion, correct the appearance of dark spots, and improve the look of uneven skin tone. *Results may vary.

Night serum plus barrier cream. That is the facial.

THE PLACENTA FACIAL Dark Spot Serum + Barrier Repair Cream Bundle
94% saw their dark spots fade

The two-step Placenta Facial

LIONPOSE.COM

The Placenta Facial

Shop the Facial
Format
Full-bleed photo
Persona
Skincare minimalists who want a two-step set
Reason to buy
Clinical dark spot results
Funnel stage
Top of funnel
Product
THE PLACENTA FACIAL Dark Spot Serum + Barrier Repair Cream Bundle
Lands on
Landing page

Why it should work. A two-step set is easy to explain to someone who has never heard of the brand.

Tests. Full-bleed photo with one proof line against a text-heavy layout.

Lion Pose

Sponsored · Native 01 · Wish List Notes

My moisturizer wish list, notes app edition.

Noncomedogenic. Ceramides. Calms redness. Hydrates dry skin. PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex covers the list, and it has 145 Reviews rated 4.6 out of 5 stars.

Screenshot this before you shop.

PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex

Notes

My moisturizer wish list

  • Noncomedogenic
  • Ceramides
  • Calms redness
  • Hydrates dry skin

LIONPOSE.COM

Pep Talk, 145 Reviews

See Pep Talk
Format
Notes app over product photo
Persona
Dry-skin scrollers comparing moisturizers
Reason to buy
Reviews that add up
Funnel stage
Middle of funnel
Product
PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex
Lands on
Landing page

Why it should work. A phone-notes list reads like a person comparing options, not like an ad.

Tests. Native notes format against a polished product shot.

Lion Pose

Sponsored · Native 02 · Redness Group Chat

Does it actually calm redness or nah?

Have sensitive skin? In a clinical study, 100% of participants saw a reduction in redness 24 hours after using Pep Talk. The full bundle also carries a 60 Day Money-Back Guarantee, so a first try is low-risk.

60 Day Money-Back Guarantee. Ask us anything.

Skin Group Chat

Does it actually calm redness?

PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex

In a clinical study, 100% of participants saw a reduction in redness 24 hours after using Pep Talk.

ok that is sold, adding it to my cart

LIONPOSE.COM

Pep Talk and the 60-day Guarantee

Read More
Format
Message thread with photo
Persona
Sensitive-skin friends swapping product advice
Reason to buy
60-day risk-free trial
Funnel stage
Middle of funnel
Product
PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex
Lands on
Landing page

Why it should work. A friend-to-friend thread makes a clinical line feel like advice instead of a pitch.

Tests. Chat format carrying a clinical claim plus the guarantee.

Lion Pose

Sponsored · Native 03 · Night Or Day Poll

Poll: night serum or morning SPF, which first?

Unghosted SPF is the perfect bookend to Unspotted 4X, giving broad spectrum protection against UVA/UVB rays AND blue light. Active ingredients like AHAs can make your skin more sensitive to the sun, so pair the jelly with a daily SPF.

Vote, then build the pair.

Unspotted at night
Unghosted by day

Night serum or morning SPF?

Unspotted at nightUnghosted by day

LIONPOSE.COM

Unspotted + Unghosted

Shop the Pair
Format
Stories poll
Persona
Routine builders deciding which step to buy first
Reason to buy
Sheer mineral SPF
Funnel stage
Top of funnel
Product
UNSPOTTED 4X® Acid Jelly Night Serum
Lands on
Landing page

Why it should work. A story poll invites a tap and sets up the serum-plus-SPF pairing the brand already recommends.

Tests. Interactive poll format at the top of the funnel.

Lion Pose

Sponsored · Native 04 · Welcome Camera Roll

Sunday evening shelfie: three steps, two free gifts.

Three steps, two free gifts. Unspotted 4X zaps dark spots, Pep Talk repairs dry skin, and Unghosted SPF protects. Plus our Pep Melt cleanser and carryall tote come free with the Welcome Bundle.

Cleanser and tote come free with it.

*WELCOME BUNDLE* 3-Step Routine + 2 FREE Gifts ($237 value)
RecentsSunday
eveningEdit

Three steps, two free gifts

LIONPOSE.COM

Welcome Bundle, 2 Free Gifts

Get the Welcome Bundle
Format
Camera-roll share
Persona
First-time buyers who want a full routine to start
Reason to buy
Bundle savings
Funnel stage
Middle of funnel
Product
*WELCOME BUNDLE* 3-Step Routine + 2 FREE Gifts ($237 value)
Lands on
Landing page

Why it should work. A camera-roll share frames the starter bundle as a personal find.

Tests. Starter bundle with free gifts to a first-time audience.

Lion Pose

Sponsored · Meme 01 · Breakout Marks Drake

Breakouts leave marks. We built a night jelly for that.

Our proprietary 4-acid blend fades the dark marks old breakouts left behind. Fewer new pimples, faster-fading scars from the ones you already had. The cycle finally breaks.

UNSPOTTED 4X®: the cycle, broken.

Old breakout marks, meet 4 acids

Drake Hotline Bling meme about Lion Pose

Waiting on old breakout marks to leave

A 4-acid blend for the marks breakouts left

Lion Pose

LIONPOSE.COM

Night Jelly for Dark Marks

Shop Unspotted
Format
Meme template, product swapped in
Persona
People with acne scars and dark marks
Reason to buy
Clinical dark spot results
Funnel stage
Top of funnel
Product
UNSPOTTED 4X® Acid Jelly Night Serum
Lands on
Landing page

Lion Pose

Sponsored · Meme 02 · Mane Squeeze Distracted

Serum by night, tinted SPF by day, one bundle.

A dark spot serum plus a sheer tinted 100% mineral SPF 42 proven to hydrate AND protect? Meet Lion Pose Mane Squeeze. The SPF hydrates skin for up to 8 hours.

Mane Squeeze: AHA plus SPF.

Eyes on Mane Squeeze

Distracted Boyfriend meme about Lion Pose

MANE SQUEEZE bundle

Me, reading the label

Buying SPF and serum separately

Lion Pose

LIONPOSE.COM

Mane Squeeze AHA+SPF

Shop Mane Squeeze
Format
Meme template, product swapped in
Persona
Shoppers buying serum and SPF as separate items
Reason to buy
Sheer mineral SPF
Funnel stage
Top of funnel
Product
MANE SQUEEZE Tinted SPF + Dark Spot Serum Bundle
Lands on
Landing page

Lion Pose

Sponsored · Meme 03 · Thirst Trap Buttons

Hydrate or protect? Pick both, in one bundle.

A sheer tinted 100% mineral SPF 42 and a National Eczema Association approved barrier repair cream, together. Meet THIRST TRAP, your new hydration routine. Cream plus SPF: both buttons, one bundle.

THIRST TRAP: cream plus SPF.

Hydrate or protect? Pick both.

Two Buttons meme about Lion Pose

Hydrate

Protect

Me, picking one for the morning

Lion Pose

LIONPOSE.COM

Cream + SPF Hydration Bundle

Shop Thirst Trap
Format
Meme template, product swapped in
Persona
People who skip SPF or moisturizer on busy mornings
Reason to buy
Sheer mineral SPF
Funnel stage
Bottom of funnel
Product
THIRST TRAP Barrier Repair Cream + SPF Ultra-Hydration Bundle
Lands on
Landing page

Lion Pose

Sponsored · Meme 04 · Skintherest Brain

Compound interest is for money. Skintherest is for skin.

COMPOUND SKINTEREST Our Everything Bundle covers AHA, Barrier and SPF in one order. UNGHOSTED™ Sheer Tinted 100% Mineral SPF 42 with Squalane is in it, rated 4.9 out of 5 stars across 12 Reviews.

The Everything Bundle, minus the guesswork.

Compound interest, but for skin

Expanding Brain meme about Lion Pose

Buying one serum

Buying a serum and an SPF

Building a 3-step routine

COMPOUND SKINTEREST Everything Bundle

Lion Pose

LIONPOSE.COM

Compound Skinterest Bundle

Shop the Bundle
Format
Meme template, product swapped in
Persona
Routine builders who want everything in one order
Reason to buy
Reviews that add up
Funnel stage
Middle of funnel
Product
COMPOUND SKINTEREST Our Everything Bundle - AHA+Barrier+SPF
Lands on
Landing page

Lion Pose

Sponsored · Meme 05 · Skin Tone Sign

Most brands don't do clinical testing. We do.

94% saw dark spots shrink. 93% had smoother skin. Tested on 30 women with a range of skin tones in an independent lab, measured by instruments, not questionnaires.

Skin tone should not change the science.

Test on every skin tone

Change My Mind meme about Lion Pose

Dark spot serums should be tested on every skin tone

Lion Pose

LIONPOSE.COM

Tested on Every Skin Tone

See the Results
Format
Meme template, product swapped in
Persona
Shoppers of color tired of untested products
Reason to buy
Tested on every skin tone
Funnel stage
Top of funnel
Product
UNSPOTTED 4X® Acid Jelly Night Serum
Lands on
Landing page

Lion Pose

Sponsored · Meme 06 · Everything Gru Plan

The plan: one bundle. The twist: $40 off.

The Everything Bundle: AHA Serum, SPF, Peptide Cream and a Tote. The *Exclusive Sale* is $40 OFF, with Free Shipping over $75. Subscribe and save is there too, up to 20%.

Then free shipping over $75. Really.

Plan: bundle. Twist: $40 off.

Gru's Plan meme about Lion Pose

Buy the Everything Bundle

Get serum, SPF, peptide cream and a tote

Realize it is $40 OFF

Realize it is $40 OFF

Lion Pose

LIONPOSE.COM

Everything Bundle, $40 Off

Get $40 OFF
Format
Meme template, product swapped in
Persona
Shoppers who like a full routine and a deal
Reason to buy
Bundle savings
Funnel stage
Bottom of funnel
Product
*EVERYTHING BUNDLE* AHA Serum, SPF, Peptide Cream & Tote ($40 OFF!)
Lands on
Landing page

Lion Pose

Sponsored · Meme 07 · Pep Talk Buff Doge

Same actives as the derm-office cream. We won't say which.

Pep Talk contains the same active ingredients as another well-known triple lipid cream. We won't say which. Rich, noncomedogenic, with ceramides and vegan BIO-Placenta peptides, in 1.7 oz / 50 mL.

Triple Lipid Complex, no name dropped.

Same actives. Different shelf.

Buff Doge vs. Cheems meme about Lion Pose

PEP TALK: Triple Lipid Complex

The derm-office cream with the same actives

Lion Pose

LIONPOSE.COM

Pep Talk Triple Lipid Cream

Shop Pep Talk
Format
Meme template, product swapped in
Persona
Skincare shoppers comparing derm-office creams
Reason to buy
100% vegan ingredients
Funnel stage
Middle of funnel
Product
PEP TALK™ Bio-Peptide Barrier Repair Cream with Triple Lipid Complex
Lands on
Landing page

Lion Pose

Sponsored · Meme 08 · Pep Melt Tuxedo

Makeup, SPF, oil and dirt, meet your balm-to-milk.

An oil to milk cleansing balm that melts away makeup, SPF, oil and dirt without drying or stripping. PEP MELT Cleansing Barrier Balm has 85 Reviews, rated 4.9 out of 5 stars.

Try it now.

Plain wipe. Refined melt.

Tuxedo Winnie The Pooh meme about Lion Pose

Wiping makeup off with whatever is nearby

Melting it off with a balm-to-milk cleanser

Lion Pose

LIONPOSE.COM

Pep Melt: Balm to Milk

Try Pep Melt
Format
Meme template, product swapped in
Persona
People who wear makeup and SPF every day
Reason to buy
Reviews that add up
Funnel stage
Bottom of funnel
Product
PEP MELT Cleansing Barrier Balm
Lands on
Landing page

Photography and product names belong to Lion Pose. Every ad lands on a page in this package. Memes use real, recognizable templates with Lion Pose product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.